Leading into April, Illuminate Colorado called on Coloradans to claim their FREE pinwheels and plant them in their front yards and neighborhoods as part of a national movement to recognize the importance of community-based support for all children and families during National Child Abuse Prevention Month this April, and all year-long. We ended up surpassing our goal, giving away over 40,000 free Pinwheels for Prevention® to inspire Coloradans to grow a better tomorrow for all children, together.
Throughout the month of April, Illuminate and other Prevent Child Abuse America (PCAA) chapters, as well as local supporters in more than 100 cities in Colorado, planted pinwheels and used a community garden metaphor to reinforce the message that “every day, we help positive childhood experiences take root.”
“We can build healthier, safer and thriving communities if we take the same approach to raising families that we do to tending a community garden on a shared piece of land. Just like a plant is more likely to thrive in a garden with good soil and plenty of sunlight and water, families are more likely to thrive in nurturing communities,” said Jade Woodard, executive director of Illuminate Colorado.
Planting a pinwheel represents the bright childhoods we all want for children and the goal was that, with over 40,000 pinwheels planted in front yards and neighborhoods throughout the state, more people would know how to plant the seeds for all children to grow up happy and healthy.
The following are some of the highlights from the month:
- April 1 was Wear Blue Day, a day to show support for positive childhood experiences. Photos and videos were posted on social media and included #WearBlueDay2021. We also joined together withGovernor Jared Polis for the virtual launch of National Child Abuse Prevention Month in Colorado.
- The Colorado State House of Representatives recognized April 1st as the first day of Child Abuse Prevention Month and paid tribute to the work happening in Colorado to prevent child abuse.
- Ten state legislators recorded videos showing their support for children and families and encouraged others to get involved in Child Abuse Prevention Month.
- We distributed 62,160,600 messages through earned media, paid media and organic social media during the month of April that promoted prevention and reached 81,405 Coloradans.
- Through the #GrowingBetterTogether Photo Contest, community members submitted pinwheels photos for a chance to win a grant for their favoriteColorado nonprofit serving children and families! Photos with the most votes won the opportunity to select a Colorado nonprofit serving children and families to receive grants of $1,000, $300 and $200.
- A FREE two-hour interactive virtual introductory course to learn how to “bring the protective factors to life” at home, work and in your community was offered twice during April. Ten Colorado counties were represented in the trainings!
- April 8 was World Day for Prevention and Healing from Child Sexual Abuse, a day when we talked about how every survivor and their loved ones need access to services for healing and resilience. Together, we can reach a tipping point inColorado where children grow up happy, healthy and safe in communities that prevent children from experiencing sexual abuse. If enough adults in a community take a FREE two-hour interactive online training then, together, we can create a new standard of child safety in your community and throughout Colorado. Visit TipColorado.org to help your county reach the tipping point.
- We joined PCAA and sorority partners at Kappa Delta and Sigma Delta Tau for Digital Advocacy Day, where community members were encouraged to contact their elected officials and spread the word about policy change that’s vital to the well-being of children and their families. You can still visit IlluminateColorado.org/2021policy for a guide to what policies and legislation in Colorado build protective factors.
- Throughout the month, our communities used the hashtag#GrowingBetterTogether to connect to the movement, finding ways to get involved and signify their commitment to helping children, families and entire communities to thrive.
Thank you so much, Colorado, for helping us spread awareness about child abuse prevention throughout the month of April. We couldn’t have done it without you and we look forward to continuing the work of strengthening families, organizations and communities to prevent child maltreatment throughout the rest of the year with you!