Nearly one hundred people gathered on the steps of the Colorado State Capitol to promote positive childhood experiences and listen to parents share their experiences in recognition of child abuse prevention month. The event is the first of many activities happening throughout the nation, and Colorado, as part of the month-long Pinwheels for Prevention® campaign to Grow a Better Tomorrow for All Children, Together.  

“Every one of the more than 1.2 million children in Colorado today deserve to be valued, healthy and thriving, including the children in my community. And, every day, we each help positive childhood experiences take root,” said Beverley Besha Moore, emcee for the event and board member of Illuminate Colorado (Illuminate), the statewide nonprofit organizing this annual grassroots effort to raise awareness during child abuse prevention month. As the Colorado Chapter of Prevent Child Abuse America, the organization leads the national Pinwheels for Prevention® Campaign in Colorado which has grown exponentially over the years, giving away more than 40,000 FREE pinwheels last year as many families were under significant stress doing their best to parent during a pandemic.

2022 Colorado Pinwheels for Prevention Campaign Launch Event

Thank you to all the partners, parents and kids that joined us at the Colorado State Capitol! What a great start to Child Abuse Prevention Month!

A leading champion for all children in the United States, Prevent Child Abuse America is the nation’s oldest and largest organization dedicated to the primary prevention of child abuse and neglect. Prevent Child Abuse America experts develop innovative, evidence-based prevention strategies, raise public awareness, and advocate for family-friendly policies and programs at the national, state, and local levels to ensure that all children and families get what they need to thrive. “Research shows that positive childhood experiences grow thriving families and communities,” explained Dr. Melissa Merrick, president and CEO of Prevent Child Abuse America. “This is the moment to build a child and family well-being system that propels families to grow and thrive together. Please consider joining us to ensure safe, stable, nurturing relationships and environments are cultivated to enable children, families, and entire communities to succeed – today and for generations to come.” 

As a mom to seven kids myself, two by adoption and five by birth, I know that no parent can do this alone. All parents need support from their community to raise their kids—it truly does take a village. And while all families need support, some families do experience social, economic and environmental inequities more than others and this explains why children of color experience significant disparities in child well-being.” said Besha Moore. As an African American mother, I’ve experienced first-hand the struggle of wanting to ask for help but being fearful that I would be looked at differently or treated differently because I’m African American. We can all help by proactively calling out inequity and injustice and working to create the conditions for safe, stable and nurturing spaces. All children and families thrive when communities focus on addressing root causes that lead to health and social inequities. We all need to know how to strengthen the family next door.”

This year, Illuminate is giving away 10 Free pinwheels to anyone interested in getting more involved and asking all Coloradans to pledge to grow a better tomorrow for all children, together. “When parents, caregivers, family, friends, neighbors, employers and elected leaders work together to increase five critical protective factors in families’ lives that is when we can prevent child abuse, strengthen families and build brighter childhoods,” continued Besha Moore.

Every one of the more than 1.2 million children in Colorado today deserve to be valued, healthy and thriving, including the children in my community. And, every day, we each help positive childhood experiences take root.

Beverley Besha Moore

Board Member, Illuminate Colorado

Conditions in communities where people live, learn, work and play affect a wide range of health risks and outcomes – including child abuse and neglect – a serious problem affecting every segment of our community. The occasion focused on effective community-based solutions including home visiting, homeless shelters, family resource centers and other local community supports that support all families thereby reducing the likelihood of child maltreatment.  In October 2018, I experienced every parents worst nightmare; my three and a half year-old son pasted away. After that tragedy, I was offered a whirlwind of supportive services, counseling, classes, family and friends coming to offer support. Every single one played a part in my healing process. What I found most life-altering was my home visiting program,” shared Alexa Chenoweth, a mother of two girls under the age of four from Rifle, Colorado. 

Another father opened up about his journey through parenthood having experienced homelessness. “I never thought I would ever become homeless until it happened. A number of events led me to a point in my life where I needed to find a temporary home so that I could start working to rebuild my life from the ground up and continue to support my basic needs and be there for my son,” said Dave Ehlert the Colorado Springs father of a nine year-old boy.  “Parenting isn’t always easy. There’s no book to follow on how to be a perfect parent and it can be difficult at times. The good news is there’s so many resources in all of our communities that are reaching out to us to provide services, programs and support as we navigate our parental journey.”


In addition to the more than 50 campaign partners displaying pinwheels in April as a show of support for the prevention of child maltreatment, promoting the campaign messaging on social media using #GrowingBetterTogether, and encouraging Coloradans to take part in the campaign; campaign sponsors including the presenting sponsor SafeCare Colorado of Colorado’s Office of Early Childhood, and organizing sponsor Colorado’s Office of Children, Youth & Families and media sponsor Colorado Parent, also supported the event.

As added incentive to make a commitment to strengthening families this month, one person who takes the pledge to grow a better tomorrow for all children, together will be selected at the end of the month to win an opportunity to choose a Colorado nonprofit, school or child care organization to receive a $2,500 grant, thanks in large part to the campaign sponsor Colorado Child Welfare Scholars Consortium, part of a statewide effort to invest in the education of selected students in order to attract qualified social work professionals into the field of public child welfare services in Colorado.  For more ways you can to strengthen families and take the pledge to Grow a Better Tomorrow for All Children, Together and learn more about child abuse and neglect prevention and activities happening around the state all-month long, visit

Following a message from Governor Jared Polis, Minna Castillo Cohen, director of the Office of Children, Youth and Families, and Mary Alice Cohen, director of the Office of Early Childhood from the Colorado Department of Human Services addressed the crowd to thank the thousands of professionals, parents and caregivers who have strengthen families throughout the pandemic. “I’ve seen amazing collaboration happen with partners across the state throughout this pandemic to take care of families in their communities and ensure they have what they need to be successful and help their kids grow up healthy, strong and ready for school,” said Castillo Cohen. “We know that when families are connected and have access to concrete support in their communities, child maltreatment can be prevented. It truly takes all of us to ensure every child has the opportunity to thrive.”

“The last two years have been so challenging for children and their families. I know many of you have first hand experience with this,” shared Cohen. “Our routines and our support systems were changed abruptly. In the Office of Early Childhood we were heartened to see the creativity and resilience all of our partners showed to ensure the youngest Coloradans continued to thrive; yet we also recognized the significant needs families faced, and continue to face.”

The event ended on a heartfelt note with Besha Moore share a personal story after reflection on the work going on inside the Capitol. “You see, I was a teen mom. When he was just three and half years old. At that time, I was handling the financial struggles of being a single mom. I found myself in a position when I was wondering do I purchase diapers or purchase sanitary items that I needed. And of course, the diapers won. So I swallowed my pride and I did whatever was needed. But, just imagine if there was such a thing as not having a tax on diapers back then,” shared Besha Moore referencing a bill Colorado lawmakers are working on this legislative session to make essential items, like period products and diapers, more affordable.  “That definitely could have helped me. And If I had really felt confident about these wonderful services that we have here in Colorado, if those things were made available to me, I definitely would have taken them.” 

Growing a Better Tomorrow for All Children, Together

Every one of the more than 1.2 million children in Colorado today deserve to be valued, healthy and thriving, including the children in your community.

Take the pledge to grow a better tomorrow for all children, together. 

Show your support for strengthening families in Colorado and take the pledge to build protective factors and prevent child abuse in your community.

Get Your 10 FREE Pinwheels

Illuminate Colorado, a statewide nonprofit working to strengthen families, organizations and communities to prevent child maltreatment, is giving away 10 FREE Pinwheels for Prevention® to Coloradans to inspire our communities to grow a better tomorrow for all children, together.

>>Interested in getting more involved or sharing your lived experiences?

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