Position Overview

Illuminate Colorado and the Colorado Partnership for Thriving Families (CPTF) are seeking support for local organizations who are developing and implementing local norms change strategies in coordination with the Colorado Connected campaign, a large-scale effort focused on increasing help-seeking and help-offering behaviors among Colorado caregivers and families. The norms change consultant partner will work with Illuminate Colorado Staff and CPTF members to provide coaching support to local partners around the state. Project details, key responsibilities, and qualifications of the norms consultant partner are described below.

Illuminate Overview

Illuminate Colorado is a statewide 501(c)(3) organization working to strengthen families, organizations, and communities to prevent child maltreatment. With a research-based approach that emphasizes building promotive and protective factors, we address systemic and multi-sector issues by collaborating with families and partners at the community, state, and national level to develop and implement powerful programs, policies, and initiatives that build brighter childhoods in Colorado. 

Our organization is working to build an inclusive and diverse team of passionate experts who value each other’s differing lived experiences and backgrounds. All of our work is grounded in the foundations of equity and inclusion, family and community driven, holistic, and multigenerational approaches – and guided by our core values of empathy, innovation, growth, and integrity. Learn more at https://www.illuminatecolorado.org/about/.

Key Responsibilities of the Norms Change Consultant

To offer support for local organizations who are developing and implementing local norms change strategies in coordination with the Colorado Connected campaign, this norms change consultant partner will have the following responsibilities:

1. Local survey interpretation, campaign integration, & strategy development: In coordination with Illuminate’s Evaluation & Communications Teams and contracted Marketing Partner, the norms change consultant will provide coaching support to local partners as they interpret existing local norms survey results in the context of behavior change models, leverage survey results to develop local norms change strategies, and integrate the Colorado Connected campaign into their efforts.  This responsibility will also include developing and sharing quarterly summaries of local work. 

        • Anticipated monthly hours (November 2023 – February 2024): 10

2. Ongoing local strategy implementation support: In coordination with Illuminate’s Strategic Initiatives and Home Visitation Teams, the norms change consultant will provide ongoing coaching support to local partners as they implement their local strategies. This responsibility will also include developing and sharing quarterly summaries of local work. 

        • Anticipated monthly hours (March – September 2024): 10

3. Expert consultation in monthly meetings: In coordination with Illuminate’s Strategic Initiatives Team, the norms change consultant will participate in the existing monthly Norms community of practice and Family Support through Primary Prevention Advisory Board as an expert panelist/advisor, including sharing verbal monthly updates on local progress to date.

        • Anticipated monthly hours: 3 

4.Identification of local tool and resource needs: In coordination with Illuminate’s Communications Team and contracted Marketing Partner, the norms change consultant will identify tools and resources needed to support local norms implementation efforts.

        • Anticipated monthly hours: 2

Experience, Skills, and Qualifications

The norms change consultant must bring the following:

    • At least 3 years experience leading and/or implementing norms change and/or behavioral change efforts. 
    • Knowledge and practical application of behavioral change theory/models.
    • Experience leveraging data to inform norms change efforts.
    • Experience offering coaching and technical assistance related to strategy development and implementation. 
    • Demonstrable success in closely collaborating, building trust, and capacity building with local, regional, and community-based organizations.
    • Strong understanding of family well-being systems in Colorado, including child welfare, human services, and public health.
    • Demonstrable commitment to racial and social justice, language justice, and equity-oriented action. 

Budget

$10,000. Annual contract renewal is possible, pending mutual interest and initial contract period.

Term of Contract

Upon execution – September 30, 2024, with the possibility of ongoing annual extension.

RFP Submission

Proposals should be digitally submitted by 5:00 p.m. MT on Monday, November 6, 2023 to tkorb@illuminatecolorado.org. Please include “Norms Change Consultant” in the subject line.

Candidate Selection & Virtual Interviews

Proposals will be reviewed by the Illuminate Colorado team, and final candidates may be invited for an interview in mid-November.

RFP Requirements

Each proposal should include the elements below to demonstrate both capacity and approach and should not exceed 3 pages.

1. About You: Describe your organization, agency, or position.
2. Qualifications: What makes you uniquely positioned to serve as the norms change consultant for this work? As applicable, in your response please describe your experience with the following: 

i. Norms and/or behavioral change efforts

ii. Leveraging data to inform norms change efforts

iii. Coaching and technical assistance related to strategy development and implementation

iv. Collaboration with, trust building, and capacity building with local, regional, and community-based organizations.

3. Proposed Scope of Work: Provide a high-level plan for how you would support the key responsibilities outlined above, including how you would coordinate with Illuminate staff to ensure ongoing alignment.

     

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